Virtual & Mixed Reality + Experience Design

Experiential Marketing

I specialize in creative technical production and experience design, with a focus on story, emerging technologies (specialty in XR), and embodied interactive experiences.

Roles: Senior Creative, Creative Technologist, Technical Producer

Skills: creative ideation, deck creation, pitching, creative asset production, technical development, installation/fabrication supervision, project lead, writing

Agencies: Fake Love, Invisible North
Clients: Nike, Google, Adidas, Century 21, and others

Century 21 : Agents of the Future

Century 21 : Agents of the Future

Invisible North was challenged to create an event that would highlight Century 21 as the real estate agency of the future. We proposed an interactive touch table and projection-mapped cityscape where attendees could play the role of city planner, and their choices would be visualized in real time on the cityscape in front of them, revealing predictions for the real estate of the future.

Biz Bash did a write-up of the event as an event that was “Futuristic But Not Cheesy.”

We staged the event in an airplane hangar on the outskirts of LA, inside a silver dome, with a landscape outside enhancing the idea that we could all take off at any moment.

ROLE : Creative, Interactive Project Lead, Producer


Nike : Zoom City Bank

At a one-night-only event celebrating 17 years of Nike NYC Basketball, 100 lucky teens flooded Brooklyn’s historic Williamsburg Savings Bank for a night filled with custom interactive games, basketball, and shoes. The experiential design company Fake Love was commissioned to create a night to remember, as part of Nike’s Zoom City campaign. The interactive games featured an update on the classic Pop-A-Shot arcade game, where users had to beat Kobe’s score, and a giant fast-paced trivia game with tactile buttons called Cypher, testing their knowledge of the great moments in NYC basketball.

I worked under the Creative Director in production, designing animations and illustrations for the interactive game interfaces.

ROLE: Animator, Designer